Cosmetics & Food Supplement Brand Manager
Food Supplement
- Analyze the customer’s needs and develop an appropriate and comprehensive marketing strategy for the Food Supplements range that is in alignment with company’s objectives , local market trend, category portfolio and customer needs.
- Build the yearly business plan for Food Supplements for all channels (supermarkets, pharmacies and speciality stores)
Cosmetics
- Develop an appropriate and comprehensive marketing strategy for the 2 current cosmetics brand and identify new brands to grow the cosmetics portfolio
Cost Management
- Define, develop and make effective use of cost analysis tools.
- Ensure all brand financial commitment are met (including volume, NTS, GP and BME)
- Manage and control monthly marketing expenditure in line with budgets
- Provide feedback to management on cost and cost trends.
- Review prices and manage them, Control margins of products within the acceptable margin targets
Forecast / Inventory
- Be responsible of the forecasting process for the Cosmetics and Food Supplements range.
- Be responsible for the stock immobilization on the cosmetics and food Supplements brands
- Participate in Company’s monthly forecast cycle with Business Unit Management and Branch & Sales Management as required.
- Generate and analyse inventory reports for the category / or customer use.
- Clearly and regularly communicate the customer’s needs to the Supply Chain Management to ensure that Company provides supply chain solutions to be in stock at all time.
Sales & Marketing Strategy
- Develop and implement launch plan for the Food Supplement range including listing with retailers and full training of sales representatives.
- Promotional programmes: Develop and recommend promotional programmes and be responsible for the implementation of the communication tools for the sales team.
- Evaluate promotions and recommend improvements and changes.
- Negotiate with customers on trade marketing activities (merchandising, gondola ends, special events…) in collaboration with the Sales manager.
- Develop co-op advertising schedule in agreement with retailers to support promotions.
- Set up pricing promotions. Present and ensure their executions with the buyers.
- Develop briefs documents towards design, packaging and communication/advertising agencies and manage the agencies all year round.
- CRM: Implement a system to gather consumer insights and ensure relevant insights are adopted in communication strategies and new products launches.
- Brand exposure: Develop a strong relationship with the media and retailers to get extra exposure and support the brand
- Follow up on sales leads
Customer Service
- Demonstrate a commitment to customer service.
- Represent Company’s team in a professional manner during customer meetings, audits, presentations and conference calls.
- Anticipate and meet/exceed customer expectations by solving problems quickly and effectively. Make customer issues a priority.
- Adhere to all safety and health rules and regulations associated with this position and as directed by BU Manager.
Requirements:
- 3 – 5 years in marketing, focusing on branding
- Experience in FMCG is a plus
Qualified Candidates should email an updated word-formatted English resume to
salesandmarketing.vn@toptalentasia.com
Shortlisted candidates will be contacted.

